11
Companies founded
35
Majority owned companies 
90+
Minority investments An overnight success, in the making.
We didn’t set out to become investors.
We started our business in 2007, and before we knew it, we had hundreds of employees across
a bunch of companies. Along the way, a variety of private equity and venture investors
approached us, but it was always a miserable experience.
We started our business in 2007, and before we knew it, we had hundreds of employees across
a bunch of companies. Along the way, a variety of private equity and venture investors
approached us, but it was always a miserable experience.
We asked ourselves why other buyers dragged out deals for months and renegotiated over and over again. It was horrible.
Then we read about how Warren Buffett does billion-dollar deals quickly by keeping the process painless and promising founders to take good care of their businesses.
Nobody had done this for technology companies like ours, so we said “screw it” and decided to do it ourselves using Buffett’s simple approach.
In 2014, we stopped starting companies and started buying them using a simple one-month
process, then leaving the companies alone to do their thing.
It turned out we were right, founders loved it.
We haven’t looked back since…
900+
Global employees 
17
Head office team We started Freedom to become the buyer
we wish we could have sold to.
We thought about all the stuff we hated about dealing with private equity firms and
worked backwards. It turns out, they really do make it too complicated and there are
tons of founders like us, who wanted a long-term home for their businesses.
worked backwards. It turns out, they really do make it too complicated and there are
tons of founders like us, who wanted a long-term home for their businesses.
Here’s how we do it:
Speak plainly
Don’t waste people’s time. We speak plainly: no BS, buzzwords,
or stupid finance terms.
or stupid finance terms.
Protect culture
Don’t mess with the culture that makes each
company unique.
company unique.
Avoid synergy
We leave all our businesses to operate independently
and avoid synergy at all costs.
and avoid synergy at all costs.
Make founders proud
Founders entrust us with their companies. We do our
best to follow through on their vision.
best to follow through on their vision.
No assholes
Life is too short for brilliant jerks, assholes, suck ups,
psychopaths, narcissists, and all that stuff…
psychopaths, narcissists, and all that stuff…
Leave people alone
We buy great companies, hire great leaders, and
leave them to do their thing.
leave them to do their thing.